Meet your Creators! 

We are a small team of creators who specialise making large amounts of “creative” messes, eating our way through shoots and often find ourselves debating over who’s the better photographer.

Florence James Collective creates exceptionally cool content for business advertisement which breaks away from the norm. We are lovers of colour, quirky props and unique concepts.

Meet Our Team



 Im a Creative director, Photographer & Founder of Florence James Collective!

About me:

I love food more than I love people. If i’m not shooting your product, there’s a high chance i’m probably eating it. I created Florence James nearly 4 years ago, When I came back from London as a nanny! People often think my name is Florence, But my Actual name is Jesse Florence and the company was named after myself and my dad, Just like his company was. I couldn’t get a job, so in my unemployed state, not earning a cent, I decided to invest thousands into photography gear. Some would call me irrational or smart? The moment of unknown was what changed my life forever.


Head of Videography

Im the FJC head Videographer and highly valued light stand holder… Oh and Jess’s side kick partner in crime.

About me:

Some would say I’m the resident comedian, providing our shoots and social media with endless comedy. You’ll usually find me having a rant at Jess, showing off my best dance moves or attempting to sing. You can suss this out on our stories @florencejamescollective. I started out as a Semi Pro Tennis player before I unfortunately suffered from an injury which set me back! I met Jess on a photoshoot and some how ended up here. What a journey!

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